CASH-BACK CAMPAIGN PROMOTES SME DEVELOPMENT IN RENEWABLE ENERGY SECTOR

In celebration of their 12th birthday this May, Valsa Trading has launched a cash-back voucher campaign that will ultimately improve the professional capabilities of their customers in the solar energy installation space and lead to a more sustainable industry. From May to December 2021, installers who spend R100 000 or more monthly with Valsa will qualify for R2500 cash-back voucher to spend on industry-leading tools from Makita and HellermannTyton.

Valsa Managing Director, Svilen Voychev with Frik Blom from Blom’s Electrical, the first recipient of the PV Solar Cashback Campaign.

Valsa MD Svilen Voychev explains: “Since we opened in May 2009, we have fostered relationships with the entire solar energy supply chain. Installers of our products have been proactive in supporting us, providing feedback, and helping to shape our offerings to the point where we are today – where we are a credible brand in the industry. This campaign is our way of paying it forward, where we are offering the opportunity for our customers to acquire high-quality tools which they may not ordinarily invest in, especially in the current economic and business environment.”

Since Voychev launched the company 12 years ago, Valsa Trading has grown into a successful business that designs, manufactures, and supplies mounting system solutions for all types of roofs, carports, ground, pole, facade, floating and tensile cable applications. A comprehensive range of PV solar products is also available from the company, which services PV solar installers, resellers, and EPC companies.

Empowering entrepreneurs with the right tools for the job

With the vision of lowering the barriers to entry for new installers in the industry, Voychev decided to extend this campaign to new as well as existing customers. “It is in the best interests of the industry, and new businesses starting out, to have greater access to high-quality tools. Without the right tools for the job, installers cannot work to the best of their abilities. This campaign puts the right tools in the hands of installers, allowing them to provide a higher standard of work to their customers. This adds longevity to their work and ensures that they can make optimal use of the equipment they are installing.”

Voychev highlights that customer satisfaction is vital. With the tools on offer through the cash-back, installers can do their jobs and ensure the installation is streamlined, compliant with industry regulations, and executed to the customers’ specifications. This ultimately ensures that the installed equipment lasts throughout its specified lifetime.

“We have grown to become the number one local mounting manufacturer in South Africa and are excited about sharing our expertise and knowledge with clients through the experience we have gained over the years thus contributing meaningfully to the solar energy value chain” says Voychev. “We have been agents for Makita and HellermannTyton products for some time now, and we know they share our vision in this campaign.”

Voychev reports that the response to the campaign has been great thus far: “Our customers are seeing the value in this idea, as they receive the right tools to do a great job at no cost to them.”

Local products for local conditions, backed by education

Poor installations result in sub-par system performance, non-compliance of the installation or, in some cases, complete system failure. “When an installer can’t do their job properly, it can be disastrous for their business reputation and existence – it doesn’t matter if you are a new business or well-established. What’s more, end-users may also suffer disastrous consequences.” Through this campaign, Voychev hopes to promote the importance of selecting the right products for a particular application, backed by an understanding of what it takes to install a fully compliant, properly installed PV solar system.

“We look forward to being a proactive part of the development of our industry. Having learned many lessons in our years of doing business, we feel that it is our responsibility – and our honour – to share our expertise and resources,” concludes Voychev.

More info:

Installers who are interested in this promotion can visit www.valsa.co.za

Or contact:

Svilen Voychev (Managing Director), Valsa Trading on (011) 675 3834 or at svilen@valsa.co.za

Jolene du Plessis (Marketing Supervisor), Valsa Trading on (011) 794 1306 or at marketing@valsa.co.za

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